Pawan Luthra


Pawan Luthra is the founder director of Wealth Creation Advisers –a highly successful boutique financial planning advisory practice based in Sydney. The practice advises high net worth individuals on wealth accumulation, asset protection, tax strategies, estate planning and superannuation. Pawan also works with NRL team the Rabbitohs as part of their Wellbeing offering, specialising in financial coaching for the team. In another role, Pawan is the CEO of the Indian Link Media Group which he co-founded in 1994 with his wife Rajni.

Indian Link prints newspapers in Sydney and Melbourne, has a 24/7 Indian internet radio which started in 2002, and has a strong footprint in the digital and social media space. Its excellence in news reporting and representing Australia’s Indian community has been recognised with over 28 awards through the NSW Premier’s and NSW Parliament Multicultural Media Awards and Victorian Multicultural Awards. Pawan himself has twice been awarded Multicultural Journalist of the Year and multiple times for News Reporting.

Over the years, Pawan has become the voice of the community, being called upon to comment on various issues local, national and international. He is a regular guest on ABC TV’s The Drum, and on ABC Radio Sydney (Richard Glover’s Drive show and Journos Forum, Sarah McDonald’s Evenings and Breakfast). His comment and opinions are sought frequently in The Sydney Morning Herald, The Guardian, and the Daily Telegraph in Australia, India Ahead TV in India, and TIME magazine and BBC internationally. He has advised Cricket Australia and AFL on ways to reach out to the Indian Australian community. He was also appointed as Brand Ambassador for the ICC Cricket World Cup in Australia in 2020 and 2022.

Pawan’s wife Rajni is the editor of the Indian Link Group and shares her passion for media with him. They have two children – Devna, a speech pathologist currently working in London, and son Manan who is about to graduate in Law-Media from Sydney University. Pawan enjoys solving financial challenges for others, reading and debating on current day politics, is an avid armchair cricket and a rugby fanatic, and enjoys the occasional glass of good red.