2RPH is the only community radio station based in New South Wales that is dedicated to the needs of those living with a print disability.
Our unique listener base makes us an ideal sponsorship partner for disability service providers, assistive technology businesses, as well as products and services aimed at seniors.
You can sponsor a range of programs, partner with us through our unique Corporate Volunteering Program or promote your business on air.
Sponsorship
2RPH offers varying levels of sponsorship, ranging from specific program sponsorship to station sponsorship. Sponsorship enhances your business by promoting your products and services to thousands of weekly listeners.
General sponsorship packages start with 30-second messages played daily during our live and pre-recorded shifts.
2RPH also develops features and unique content on topics of interest driven by audience, editorial and consumer needs, such as the program ‘Ablequest’, which showcases assistive technology and initiatives enabling people with disabilities to live a full and independent life.
We are flexible and accommodating to our sponsors’ needs. If you have any questions, please get in touch!
To discuss sponsorship of 2RPH, please email us at: [email protected]
Why 2RPH?
- Reach – Radio reaches most of the population in multiple environments – homes, offices, cars and phones.
- Cut Through – 2RPH limits its messaging to five minutes per hour, so your message stands out.
- Targeting – Radio messaging can be tailored and localised to specific demographics, geographic areas, and communities
- Cost Efficient – Radio offers reach, frequency and impact through economical production solutions.
Our listeners have told us (via McNairYellowSquares Research 2019)
- 2RPH is a station that they trust (89% of listeners)
- 2RPH provides valuable and relevant content (93%)
Promote your business on the radio – see our Rate Card
Why promote your business on 2RPH?
Our listeners are unique. They are people who want:
- An independent voice
- Programs that they can’t hear elsewhere
- News without the drama
- A friendly voice that speaks to them, not at them
- Specialist information programs.
Our coverage (Sydney, Newcastle, Wollongong, and beyond)
Greater Sydney – 2x 5,000‐watt (5kW) AM transmitters (1224kHz) sited at Prospect, in the foothills of the Blue Mountains that cover the Greater Sydney area Eastern and Southern Suburbs.
Northern Beaches – 1x 1,000‐watt (1kW) FM transmitter (100.5MHz) located at the top of a tower block in Kings Cross that provides enhanced coverage to the Eastern Suburbs, Northern Beaches and Southern Suburbs.
Lower Hunter Region – 1x 4,000‐watt (4kW) FM transmitter (100.5MHz) sited at the Mt Sugarloaf transmission facility that covers the Newcastle and Lower Hunter Region.
Global Reach: 2RPH can be streamed via the internet, and we have several programs on popular podcast platforms like Spotify, Google Podcasts & Apple podcasts
2RPH Listener Profile
100,000 listeners tune in to Radio 2RPH each week. Out of those listeners, 40 per cent live with a disability.
Our 2RPH audience comprises:
- Those who are blind or who have low vision
- People fitted with cochlear implants
- People learning English as a second language who read along with the daily newspaper broadcasts
- Commuters, taxi drivers, and truckers
- People at work, particularly shift workers who miss the morning news
- Those who are hospitalised, the elderly and housebound can listen to the newspapers read to them from the comfort of their beds or lounge chairs.
What do you hear on 2RPH?
Listeners hear a variety of publications and non-reading content on air, including:
- Readings from all daily newspapers – SMH, Daily Telegraph, The Australian
- Readings from regional newspapers – Newcastle Herald and Illawarra Mercury
- Letters to the editors from each paper
- Book readings
- Articles from popular magazines include Australian Women’s Weekly, Time, The Monthly and Limelight.
- Lifestyle programs – food and wine, gardening, health, and computers
- Finance and stock market reports
- International news, including BBC World News and readings from The Economist
Listener age groups
Weekly listeners
Corporate Volunteering
There is a unique opportunity for your team members to broadcast live on-air.
- Your team will have the satisfaction and FUN knowing they are participating in the only NSW radio reading service that broadcasts to those unable to access published material.
- A 30-second promotional message about your organisation, worth $600, will be played at the beginning and end of each shift.
- Your organisation will be introduced to over 100,000 listeners.
- Photos with our volunteers can be used in your internal and external communications to highlight your team and organisation’s commitment to the community.
- In selecting this opportunity, you will establish yourself as an imaginative leader who inspires other leaders in your organisation.
- It will demonstrate your organisation’s commitment to community outreach.