2RPH is the only community radio station based in New South Wales that is dedicated to the needs of those living with a print disability.
Our unique listener base makes us an ideal sponsorship partner for disability service providers, assistive technology businesses, as well as products and services aimed at seniors.
You can sponsor a range of programs, partner with us through our unique Corporate Volunteering Program or promote your business on air.
Sponsorship
2RPH offers varying levels of sponsorship, ranging from specific program sponsorship to station sponsorship. Sponsorship enhances your business by promoting your products and services to thousands of weekly listeners.
General sponsorship packages start with 30-second messages played daily during our live and pre-recorded shifts.
2RPH also develops features and unique content on topics of interest driven by audience, editorial and consumer needs, such as the program ‘Ablequest’, which showcases assistive technology and initiatives enabling people with disabilities to live a full and independent life.
We are flexible and accommodating to our sponsors’ needs. If you have any questions, please get in touch!
To discuss sponsorship of 2RPH, please email us at: [email protected]
Why 2RPH?
- Reach – Radio reaches most of the population in multiple environments – homes, offices, cars and phones.
- Cut Through – 2RPH limits its messaging to five minutes per hour, so your message stands out.
- Targeting – Radio messaging can be tailored and localised to specific demographics, geographic areas, and communities
- Cost Efficient – Radio offers reach, frequency and impact through economical production solutions.
Reach an influential audience that most media misses
2RPH is a powerful audio platform to engage and communicate with
ageing Australians, those living with disability, carers and their families.
They are heavy users of audio who are highly engaged with 2RPH’s
truly authentic, trustworthy and relatable content.
2RPH offers the opportunity to place sponsor messaging to promote
your brand across our broadcast platform. Packages of 30 or 15
second creatives can be targeted accordingly to campaign needs.
For planning purposes, our sponsorship rate card is outlined below.
Promote your business on the radio – see our Rate Card
Why promote your business on 2RPH?
Our listeners are unique. They are people who want:
- An independent voice
- Programs that they can’t hear elsewhere
- News without the drama
- A friendly voice that speaks to them, not at them
- Specialist information programs.
A High-Impact Platform for Purpose-Led Brands
2RPH gives brands a powerful and authentic way to support a community of Australians who deeply value inclusion and accessibility. It’s a platform that recognises and celebrates brands that stand with older Australians – reducing loneliness, championing connection and backing the essential
work of community-based services.
Partnering with 2RPH will allows your brand to build a meaningful narrative that stretches far beyond our audio network. It unlocks earned media, PR and social storytelling that highlights your commitment to community, engages staff and customers, and showcases the role you are playing in improving the daily lives of vulnerable Australians of all ages.
Program Sponsor
(Min 13 weeks)
- Sydney, Newcastle & Wollongong
- Exclusive on-air + Podcast program sponsor
- Top and tail brand partner credits
- 30 second top and tail sponsor messages
- Support schedule of 10 x spots per week
- Provision of content for brand social assets
Investment: $1,000 per week
Audience Engagement Partner
(Min 13 weeks)
- Sydney, Newcastle & Wollongong
- Premium on-air inventory package
- 30 second creative
- 2RPH station partner credits
- Custom program/ daypart targeting
- Creative production included
- Support schedule of 20 x spots per week
Investment: $1,500 per week
Community Impact Partner
(12+ Month Partnership)
- Staff volunteer program – ‘Announcer for a day’
- Social content highlighting brand’s impact
- Co-created on air content opportunities
- Support schedule each week/ month
- Dedicated PR campaign to promote initiative
Investment: Approx $5,000 per month
Our coverage (Sydney, Newcastle, Wollongong, and beyond)
Greater Sydney – 2x 5,000‐watt (5kW) AM transmitters (1224kHz) sited at Prospect, in the foothills of the Blue Mountains that cover the Greater Sydney area Eastern and Southern Suburbs.
Northern Beaches – 1x 1,000‐watt (1kW) FM transmitter (100.5MHz) located at the top of a tower block in Kings Cross that provides enhanced coverage to the Eastern Suburbs, Northern Beaches and Southern Suburbs.
Lower Hunter Region – 1x 4,000‐watt (4kW) FM transmitter (100.5MHz) sited at the Mt Sugarloaf transmission facility that covers the Newcastle and Lower Hunter Region.
Illawarra Region – Our FM service (93.3MHz) broadcasts from Brokers Nose in Wollongong and the Illawarra.
Global Reach: 2RPH can be streamed via the internet, and we have several programs on popular podcast platforms like Spotify, Google Podcasts & Apple podcasts
2RPH Listener Profile
235,000 listeners tune in to Radio 2RPH each month. A large portion of our listeners live with disability.
Our 2RPH audience comprises:
- Those who are blind or who have low vision
- People fitted with cochlear implants
- People learning English as a second language who read along with the daily newspaper broadcasts
- Commuters, taxi drivers, and truckers
- People at work, particularly shift workers who miss the morning news
- Those who are hospitalised, the elderly and housebound can listen to the newspapers read to them from the comfort of their beds or lounge chairs.
What do you hear on 2RPH?
Listeners hear a variety of publications and non-reading content on air, including:
- Readings from all daily newspapers – SMH, Daily Telegraph, The Australian
- Readings from regional newspapers – Newcastle Herald and Illawarra Mercury
- Letters to the editors from each paper
- Book readings
- Articles from popular magazines include Australian Women’s Weekly, Time, The Monthly and Limelight.
- Lifestyle programs – food and wine, gardening, health, and computers
- Finance and stock market reports
- International news, including BBC World News and readings from The Economist
Monthly listeners
Source: McNair YellowSquares via CBAA (2025)
Corporate Volunteering
There is a unique opportunity for your team members to broadcast live on-air.
- Your team will have the satisfaction and FUN knowing they are participating in the only NSW radio reading service that broadcasts to those unable to access published material.
- A 30-second promotional message about your organisation, worth $600, will be played at the beginning and end of each shift.
- Your organisation will be introduced to over 100,000 listeners.
- Photos with our volunteers can be used in your internal and external communications to highlight your team and organisation’s commitment to the community.
- In selecting this opportunity, you will establish yourself as an imaginative leader who inspires other leaders in your organisation.
- It will demonstrate your organisation’s commitment to community outreach.