| 2RPH is licensed as a community broadcaster, and falls within the sponsorship rules set for such stations – that is, a maximum of 5 minutes sponsorship in any one 60-minute period. We do not use much of that availability and do not aim to do so – advertising fits well within the natural breaks in our format.
Limited sponsorship time on 2RPH means that we provide an environment where messages stand out, and are more likely to receive attention.
All sponsorship announcements are pre-recorded.
Post-broadcast times are available on request.
Broadcast material can be emailed to us, so we can get a campaign on air as quickly as the commercial stations.
2RPH offers a clearly-identified target audience (people who cannot read the newspapers).
Excellent standard of production for their RPH announcements with professional voice-over and production talent among the volunteer team.
148,000 people listen to 2RPH (McNair Omnibus study, March 2003), and the primary part of that audience is in the age group of people 40 and over.
Income levels are reasonably high:
54% of listeners are in the income group $20,000 to $60,000 pa.
41% of listeners are in the income group Over $60,000 pa.
Base rate (30 seconds) is $38 plus GST.
Placement at selected times is available, but general rotation on a Run of Station basis is recommended.
All sponsorship announcements are pre-recorded.
Post-broadcast times are available on request.
Details available from I & G Limited (02) 9318 3313, email: clients@iandg.com.au
Or 2RPH (9518 8811) email: 2rph@2rph.org.au
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